ROLE
Copywriter, Animator
Copywriter, Animator
TEAM
Diana Akhavan, Animator
Remi Chandler, Music Composer (https://candleaudio.com)
Diana Akhavan, Animator
Remi Chandler, Music Composer (https://candleaudio.com)
OVERVIEW
In 1986, the gaming industry made a pivotal decision to market video games primarily to males, neglecting half the population: females. This focus on male audiences persisted through the 80s, 90s, and early 2000s, fostering the widespread belief that gaming is predominantly a male activity and making the concept of a girl gamer seem rare. Today, nearly 50% of gamers are female, yet they often struggle within the community. Gender does not determine skill nor should it attract unwanted attention, yet girl gamers frequently face harassment when playing online, whether through voice or text chat. Women should be able to enjoy gaming just as men do, without the fear of harassment.
In 1986, the gaming industry made a pivotal decision to market video games primarily to males, neglecting half the population: females. This focus on male audiences persisted through the 80s, 90s, and early 2000s, fostering the widespread belief that gaming is predominantly a male activity and making the concept of a girl gamer seem rare. Today, nearly 50% of gamers are female, yet they often struggle within the community. Gender does not determine skill nor should it attract unwanted attention, yet girl gamers frequently face harassment when playing online, whether through voice or text chat. Women should be able to enjoy gaming just as men do, without the fear of harassment.
THE CHALLENGE
Exposing the toxicity of the gaming community.
Exposing the toxicity of the gaming community.